The Philanthropy Journal (www.philanthropyjournal.org) covered SchoolHeart and The hCard in an April 2nd article. From the article:

“It’s taking folks online to do their fundraising so they don’t have to do the door-to-door stuff,” Burnett says.

By buying an hCard, which offers discounts at a variety of stores and restaurants throughout the U.S., including Red Lobster, Starbucks and Barnes & Noble, customers direct half of the $25 cost to the charity or school of their choice.

The card also offers discounts on prescription drugs, as well as roadside-assistance and emergency-contact services.

More than 2,000 hCards have been purchased or given out so far in 28 states, Burnett told The News & Observer in Raleigh.

Already more than 100 schools and nonprofit groups have signed up to post the hCard link on their websites, and three to six new clients sign up daily, Burnett says.

“Signing up takes three minutes, and it’s free,” she says.

Read the full article here.